Social media content design for Allsteel, an office furnishing solutions company based in Muscatine, Iowa. During my time at Sculpt, I had the pleasure of serving as the lead designer on all of Allsteel’s social media platforms, collaborating closely with a team of community managers to tailor our multichannel marketing efforts to the user experience context and audiences found on each platform.
Instagram content focused on providing aesthetic inspiration and thumb-stopping visuals to dealer-designers and end users alike.
Facebook content focused heavily on thought leadership for the end user—from those in a position to make decisions on space planning in their business to the employees who will sit in the chair.
On Twitter we sought to provide thought leadership and engage in dialogue with other industry professionals. During NeoCon, one of the most important events in the commercial design industry, I collaborated with on-site community managers, generating quote posts from Allsteel leadership and industry peers.