One of my favorite course projects from my time at The University of Iowa: the music campaign project. I created a special edition re-release of indie rapper Kool A.D.’s 19 and 63 mixtapes as well as a tour poster and backstage pass for a Summer 2013 tour (opening for Run the Jewels). The packaging and poster sample motifs from Kool A.D.’s visual art—a pyramid, often depicted far on the horizon, and Sharpie markers as a medium.
A custom, “limited edition” pyramidal CD package. The CDs and Lyric booklet are packaged inside the blue box, which slides out from the base of the pyramid. The upper portion of the pyramid case contains a secret bonus sticker. A trap door opens when you pull out the blue box and the sticker drops out from above.
The lyric booklet, Z-fold CD sleeve, and CDs all feature a pattern made from deconstructed elements of the pyramid, with the occasional Sharpie-scribbled fill of yellow or blue.
The “63” side of the Z-fold CD sleeve.
An interior spread of the lyric booklet. The undulating typography is meant to serve as a visual representation of lyrical repetition.
The tour poster features a yellow cut vinyl overlay of the deconstructed pyramid shapes.