Interactive Home Show booths for Urban Acres Real Estate. In 2017, at the direction of Meld, an upside-down room was built for a one-of-a-kind photo booth experience. As the visual lead on this project, I provided materials recommendations, furniture and prop styling, and created a campaign wordmark—Turning Real Estate Upside Down—that was incorporated into booth signage and as a watermark on the professionally shot photo booth photos.
For the 2018 show, I was given the opportunity to fully realize my idea for a life-size coloring book installation with a charitable giving component—Urban Acres donated $10 for every square foot colored in on a local charity’s panel. I incorporated into the illustrations the charities’ logos, trees and rolling hills, homes in locally prominent architectural styles, Barb, the three-legged office dog, various brand elements, and other nods to Iowa City. In addition to illustration work, I provided recommendations on booth layout, swag, paint marker selection, and helped complete the arduous cut vinyl installation in the middle of a blizzard. It was a labor of love well worth the effort!
Photography by Stacie Ricklefs on behalf of Urban Acres Real Estate. Additional photos can be viewed on Flickr.
Photography by Zak Neumann on behalf of Urban Acres Real Estate.
Photography by Zak Neumann on behalf of Urban Acres Real Estate.